What does product design mean?

"Every time you think you have paid a lot for a good design, you have to Think of the huge costs that a bad (cheap) design imposes on you," says Dr. Ralph Speth, CEO of Jaguar and Land Rover, who also has a track record at BMW. Product design means the process of reviewing, providing solutions, manufacturing, and product presentation to meet a need. In a word, product design means the characteristics of an artifact including its form and shape (from an aesthetic point of view, the tactile sense of a device) and its function (including capabilities). But as a process, it means a set of actions and strategies, from the Idea Generation stage to the final stage of Commercialization. In general, product designers conceptualize and evaluate different ideas and then define them as research in industrial and scientific formats.

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Product design steps from idea to production

As a process, Product design means a set of actions and strategies, from the Idea Generation stage to the final stage of Commercialization. Basically, product designers conceptualize and evaluate different ideas and then define them as research in industrial and scientific formats. As a word, product design means the characteristics of an artifact, including its form and shape (from an aesthetic point of view, the tactile sense of a device) and its function (including capabilities).The importance of product design and industrial design in the success of the company

The role of product designers is to combine art, science, and technology to create services and products that people or companies use. Meanwhile, one of the weaknesses in our country in the design and development of products is the lack of sufficient attention to technical features, manufacturing capabilities, and cost. Observing these points requires expertise, information, and engineering knowledge along with production experience. With these explanations, only the beauty of a product cannot guarantee its success in the market and get a good market share. Rather, the designed product must have high quality, good service life, low failure, and reasonable and relatively low cost to be successful in the market. The pictures below show an example of some industrial products designed by Araco that have also reached the production stage.

Sample product design and industrial design projects of Araco Company

A professional designer knows that product design is not just an artistic process, but a technical-artistic project that ultimately remains just an idea without the factors of buildability, maintenance, and final cost.

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